Customer Service for Non-Customer Service Professionals
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Good customer service is the foundation of a sustainable business. It helps increase customer acquisition, reduce attrition, and keeps employees happy too! According to Tony Hsieh, former CEO of Zappos; Customer service should not be a department; it should be the entire company!
But you aren’t a front-line service professional. You aren’t in retail. You aren’t sure what people expect, but you know that everyone wants an excellent customer service experience. Everyone is in Customer Service whether they know it or not. This webinar will ensure that you can deliver great service to your coworkers, suppliers, and customers.
The people on the other end of the phone or email may have the wrong information. They may not have a choice and need to use your services. They may be a challenge to work with. They still deserve great service. You’ll learn secrets to make your job easier and deliver outstanding service to all you work with.
Your Benefits of Attending:
- Gain 10 new techniques based on scientific studies of quality customer service. Times have changed and so must our approach!
- Learn how to be more approachable. This 5-step approach will make your customers and coworkers feel more appreciated.
- Understand why listening is critical to good customer service and learn how to develop good active listening skills.
- Gain 4 ways of "going the extra mile" spending too much time or money.
- Learn how to handle curveballs when things go sideways.
- Gain a 3-step approach to clearer communication.
- Learn techniques for building rapport on the phone and in person.
Join Rhonda Scharf as she provides you with the tools to deliver great customer service every day.
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Rhonda Scharf
Insightful… humorous… entertaining… even contagious… are all words that are used to describe Rhonda Scharf. A speaker with the uncanny ability to look at the normal and see something quite different. Rhonda is a Professional Speaker and member of the Canadian Speaking Hall of Fame, Trainer, [...]
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Aurora Training Advantage is offering continuing education points designed to recognize dedication to training and excellence in operations.
Invest in your future with confidence! Our Customer Satisfaction Guarantee eliminates all risk, letting you focus purely on mastering new skills and advancing your career. If you're not completely satisfied, we'll ensure you are. Your satisfaction is not just a promise; it's our guarantee.
This webinar received a total of 2 survey responses. Attendees have given an average rating of 5.0 stars out of a possible 5, reflecting the quality and value of the content presented.
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Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees.
Sharon P.
April 8, 2021
5.0 / 5
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Jamie C.
April 8, 2021
5.0 / 5
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Rhonda did a great job. Nice tone of voice, positive feedback and great examples, such an inspiration
Frequently Asked Questions
Customer service isn't limited to front-line retail or call center employees—it applies to every professional who interacts with another human being in a work context. Finance teams serve internal clients whose budgets they process. IT departments serve employees whose systems they maintain. HR professionals serve employees at every stage of their employment journey. Operations teams serve suppliers and internal stakeholders. As former Zappos CEO Tony Hsieh famously stated, 'Customer service should not be a department; it should be the entire company.' Rhonda Scharf builds on this philosophy in her Aurora Training Advantage webinar, which has earned a perfect 5.0 rating, making the case that excellent service to coworkers, suppliers, and customers is the foundation of professional reputation and organizational success. When non-customer service professionals develop service skills—active listening, clear communication, going the extra mile, handling curveballs graciously—they build stronger working relationships, resolve issues more efficiently, and earn the collaborative goodwill that makes their work more effective. Poor internal service—being difficult to work with, unresponsive, or dismissive—creates friction throughout the organization that reduces productivity and damages morale. The business case for universal customer service skills is compelling: organizations where everyone takes ownership of service quality consistently outperform those where service is siloed.
Rhonda Scharf shares ten science-based customer service techniques in her Aurora Training Advantage webinar, specifically designed for professionals who don't see themselves as service workers but interact with people regularly. Among the most impactful: being approachable through a five-step method that makes the people you work with feel genuinely appreciated rather than processed. Active listening—truly hearing the other person before formulating a response—is perhaps the single most powerful service behavior because it makes people feel understood and prevents the misunderstandings that drive most service failures. Going the extra mile doesn't require significant time or money: small gestures of initiative (anticipating a follow-up question, providing a little more context than requested, following up proactively) create disproportionate positive impressions. A three-step approach to clearer communication—setting expectations, delivering the message, and confirming understanding—prevents the downstream problems created by unclear instructions or information. Rapport-building techniques for phone and in-person interactions—using the person's name, mirroring their communication pace, and acknowledging their situation specifically—establish the human connection that transforms transactional interactions into genuine service moments. Handling curveballs gracefully (unexpected requests, frustrated people, systems failures) with composure and problem-solving orientation rather than defensiveness separates professionals who thrive under pressure from those who create additional friction.
Every professional encounters people who are frustrated, demanding, unclear, or simply difficult to work with—and how those situations are handled defines professional reputation and organizational relationships. The first and most critical step is separating the person's emotional state from the underlying need: a frustrated caller or coworker is communicating that something important to them isn't working, and responding to the emotion (defensiveness, matching frustration) rather than the underlying need escalates the situation. Acknowledging the frustration first—validating without agreeing—de-escalates the emotional intensity and creates space for problem-solving. Asking clarifying questions ('Help me understand what you need so I can find the right solution') shifts the interaction from confrontation to collaboration. Maintaining composure when someone is unkind requires emotional regulation: reminding yourself that the frustration is usually about the situation, not you personally. Having a clear process for handling situations you can't resolve alone—knowing who to escalate to and when—provides a graceful exit from impasses. Rhonda Scharf addresses these strategies in her Aurora Training Advantage customer service webinar, including how to handle situations where the other person has the wrong information, has no choice but to use your services, and is still presenting a significant interpersonal challenge. These techniques protect professional equanimity while consistently delivering high-quality service outcomes.
Active listening is fundamental to excellent service because most service failures—misunderstood requests, incomplete solutions, repeat contacts about the same issue—result from inadequate listening rather than lack of willingness to help. When people feel truly heard, their frustration decreases, their trust in the service provider increases, and the interaction becomes far more efficient because the helper understands exactly what is needed before attempting to solve anything. Improving active listening starts with interrupting the habit of preparing your response while the other person is still speaking—this is the most common listening failure. Instead, focus entirely on understanding: what are they saying, what are they feeling, and what are they actually asking for? Reflecting back what you've understood ('It sounds like you need X by Wednesday, is that right?') confirms your comprehension and shows the person you were genuinely present. Asking clarifying questions—especially 'Can you tell me more about...?'—deepens understanding and demonstrates engagement. Non-verbal active listening cues (nodding, maintaining appropriate eye contact, avoiding distracted behavior) matter significantly in face-to-face interactions; on phone calls, verbal acknowledgments ('I understand,' 'Yes, I follow') serve the same function. Rhonda Scharf dedicates specific training in her Aurora Training Advantage webinar to active listening development, noting that it is teachable and improvable with deliberate practice—and that professionals who master it dramatically improve both their service quality and their relationships.
Going the extra mile is one of the most impactful customer service behaviors—but Rhonda Scharf explicitly addresses a common misconception in her Aurora Training Advantage webinar: it doesn't have to cost significant time or money. The return on small gestures of initiative is disproportionate to the effort required because most people have calibrated expectations to the baseline of mediocre service. Four practical strategies for going the extra mile without significant investment: First, anticipate the next question and answer it proactively—if someone asks for a report, send it with a brief note explaining the three most important takeaways, saving them the step of follow-up. Second, follow up proactively after completing a task or resolving an issue to confirm the person got what they needed—a thirty-second email or call creates a lasting impression of genuine care. Third, provide a little more context than was strictly requested—when someone asks 'Can you do X?' and the answer is no, include what you can do and when, rather than just declining. Fourth, remember personal context from previous interactions—referencing something the person mentioned earlier signals that they were heard and that you regard them as a person, not a task number. These behaviors cost minutes but generate the kind of goodwill and trust that defines professional reputation over a career. The cumulative effect of consistently going slightly above expectation is an organizational culture that people actively want to work with and within.