Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands like Fireball Whisky, General Motors, AT&T, Maker’s Mark, Humana and CafePress, among others. Falls leads strategy for Elasticity, an innovative agency that blends public relations, social media, mobile and SEO to help brands adjust and excel in an ever-changing marketing landscape. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebel’s Guide To Email Marketing (Que 2012). Falls is also noted for founding SocialMediaExplorer.com, one of the industry’s most widely read blogs.