Key Ratio Analysis: Calculating and Interpreting the Numbers Correctly

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Financial ratios are a cornerstone of financial analysis—but are you confident in how you calculate and interpret them? Many professionals use ratios in their daily work, yet inconsistencies in understanding and application can lead to misinterpretation. This engaging and practical webinar will introduce a comprehensive “five-step” key financial ratio analysis model designed to bring clarity, consistency, and accuracy to your analysis process. You’ll learn how to assess liquidity, activity, leverage, operating performance, and cash flow using real-world case studies and proven tools.

Dive deeper into the nuances of cash flow with a thorough look at business EBITDA, personal (business owner) cash flow, and global (combined) cash flow analyses. You’ll also gain valuable insight into benchmarking with Risk Management Association (RMA) industry data and the use of Moody's spreadsheet software. Advanced topics, including the Z-score bankruptcy predictor and sustainable growth models, will round out your learning experience. This session is ideal for CPAs, CFOs, controllers, auditors, financial analysts, and consultants who want to sharpen their ratio analysis skills and provide more value to their clients or organizations.

This webinar will give you practical tools and models to enhance your financial analysis skills, allowing you to interpret ratios with greater accuracy and confidence. Walk away with actionable insights and templates that can be applied immediately in your financial practice.

Your Benefits for Attending:
  • Learn a five-step key ratio analysis model that enhances clarity and consistency in financial assessments
  • Explore in-depth cash flow analysis including business EBITDA, personal, and global cash flow models
  • Understand how to use RMA industry benchmarks and Moody’s spreadsheet software in your evaluations
  • Review advanced financial models such as the Z-score bankruptcy predictor and sustainable growth analysis

Why Attend?
Gain the confidence to interpret financial ratios like a pro and align your analysis methods with industry best practices. This session will empower you to deliver deeper insights and smarter recommendations in your financial role.

CPE Credits: 2.0
Field of Study: Accounting / Finance
Program Level: Intermediate
Delivery Method: Group Internet Based (Webinar)
Prerequisites: Basic knowledge of financial statements and ratio analysis
Advanced Preparation: Please have a calculator or laptop with Excel available
  • David L. Osburn, MBA

    David L. Osburn, MBA

    David is the founder and managing member of David L. Osburn & Associates LLC, a Las Vegas-based business training and contract CFO firm that provides seminar/keynote speeches for various groups including CPAs, bankers, attorneys, credit union employees, credit managers, trade groups, and busines [...]

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Webinar Survey Overall Rating

This webinar received a total of 3 survey responses. Attendees have given an average rating of 4.7 stars out of a possible 5, reflecting the quality and value of the content presented.

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4.7 / 5
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4.7 Stars
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Reviews From Webinar Survey

Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees.

Teresa C.
June 3, 2026
4.2 / 5
Webinar Rating:
4.3 Stars
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Pages in order that the presenter uses them to reference is helpful. Especially if we are taking notes relating to them.
George J.
June 3, 2026
5.0 / 5
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Very informative course.
Juliana L.
June 3, 2026
5.0 / 5
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5.0 Stars
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5.0 Stars
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no comment

Frequently Asked Questions

A five-step financial ratio analysis model provides a structured framework for evaluating a company's financial health consistently and comprehensively, reducing the misinterpretation that arises from analyzing ratios in isolation. The five dimensions are: liquidity (can the company meet short-term obligations?), activity (how efficiently is the company using its assets?), leverage (what is the debt burden and financial risk?), operating performance (how profitably is the company converting revenue to earnings?), and cash flow (is the company generating sufficient cash from operations?). By proceeding through these dimensions in sequence, analysts build a complete picture before drawing conclusions. A company appearing profitable in operating performance but showing deteriorating liquidity and negative cash flow may be at near-term financial risk—a nuance that a single-ratio view misses entirely. This structured approach is especially valuable for CPAs, CFOs, controllers, financial analysts, and consultants who need to present consistent, defensible analyses to clients or stakeholders with different levels of financial sophistication.
Liquidity ratios measure a company's ability to meet short-term financial obligations and provide early warning indicators of potential cash flow stress. The current ratio—current assets divided by current liabilities—is the most widely used, with a ratio above 1.0 indicating current assets exceed current liabilities, though optimal levels vary by industry. The quick (acid-test) ratio excludes inventory from current assets for a more conservative view of immediate liquidity. The cash ratio examines only cash and equivalents against current liabilities—the most stringent measure of near-term payment capacity. Activity ratios measure how efficiently the company converts assets into revenue: accounts receivable turnover indicates collection effectiveness, inventory turnover measures how quickly inventory moves, and asset turnover evaluates overall asset productivity. Interpreting these ratios requires industry context—a turnover ratio that signals strong performance in one sector may indicate weak management in another. Benchmarking against RMA industry data and analyzing trends over multiple periods is more informative than any single-period snapshot, providing the context necessary for accurate interpretation.
EBITDA—Earnings Before Interest, Taxes, Depreciation, and Amortization—is widely used as a proxy for a company's cash-generating ability, calculated by adding back interest expense, income tax expense, depreciation, and amortization to net income. In ratio analysis, EBITDA appears in leverage ratios (Debt/EBITDA measures years of earnings required to repay total debt) and coverage ratios assessing whether operating cash flow can service debt obligations. Business EBITDA focuses on the operating company's standalone financials, while personal (business owner) cash flow analysis adds the owner's salary, benefits, and other personal expenses run through the business—critical for analyzing closely held companies. Global cash flow analysis combines both, providing lenders and analysts a comprehensive view of all cash flows and obligations. EBITDA's key limitation is that it excludes capital expenditure requirements: a capital-intensive business may show strong EBITDA but have minimal free cash flow after maintaining and replacing assets. Analysts should always complement EBITDA with free cash flow analysis and capex review to avoid overstating financial health.
The Z-score is a quantitative model developed by Edward Altman that combines five financial ratios into a weighted formula to predict the probability of corporate bankruptcy within two years. The five components are: working capital to total assets (liquidity), retained earnings to total assets (cumulative profitability), EBIT to total assets (operating efficiency), market value of equity to book value of total liabilities (leverage from a market perspective), and sales to total assets (asset turnover). Each component is weighted based on statistical predictive power, producing a composite score compared to threshold values: above 2.99 indicates a safe zone, 1.81 to 2.99 is a grey zone of uncertainty, and below 1.81 is a distress zone with high bankruptcy probability. For private companies, Altman's modified Z'-score substitutes book value of equity for market value. While not infallible, the Z-score provides a useful quantitative checkpoint in credit analysis and financial due diligence—particularly valuable when combined with qualitative judgment, industry benchmarking, and the full five-step ratio analysis framework covered in this webinar.
Risk Management Association (RMA) Annual Statement Studies is the most widely used source of industry-specific financial benchmarks for ratio analysis, providing median and quartile values for dozens of financial ratios across hundreds of industry segments defined by NAICS code. Using RMA benchmarks transforms ratio analysis from an abstract calculation exercise into a meaningful peer comparison. An accounts receivable turnover of 8x may indicate excellent collections efficiency in one industry and dangerously slow collections in another—only an industry-specific benchmark reveals which interpretation applies. RMA data enables size-adjusted benchmarking, providing separate statistics for small, medium, and large firms within each industry so a small manufacturer is not unfavorably compared to a large one with different operating economics. Financial analysts, CPAs, commercial lenders, and CFOs can access RMA Annual Statement Studies through RMA membership, academic libraries, and platforms like Moody's that integrate RMA benchmarks into analytical software. Incorporating RMA benchmarks into every ratio analysis significantly improves the accuracy and defensibility of financial conclusions and client recommendations.