Planning Company Events That Rock
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Administrative professionals, internal marketing teams and other operations professionals are often tasked with planning company events even though they have never done this before. You could be tasked with planning anything from an internal meeting to a company retreat and the expectation is that it will be professionally planned and go off without a hitch. But for the average professional, planning an event can be overwhelming and complex. In this session, you're going to learn the logistics of event planning in a straight-forward way that will give you the tools you need to plan an event that rocks.
Your Benefits of Attending:
- Understand how to set strategic goals to ensure your event is great.
- Learn the logistics process behind successful events and how to implement it.
- Gain tips and tricks that will integrate fun and engagement to increase attendee participation.
- Interact with event planning guru Liz Caruso and get all of your event planning questions answered.
Join Liz Caruso as she shares techniques she has crafted through years of event planning experience. Walk away with the confidence and tools to make your next event a success.
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Liz Caruso (King)
Liz King Caruso is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. Liz launched Liz King Events while still running events FT for Columbia University and quickly became a thought leader/influencer amongst her peers after voraciously shari [...]
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Aurora Training Advantage is offering continuing education points designed to recognize dedication to training and excellence in administrative.ATAOP Credit
Aurora Training Advantage is offering continuing education points designed to recognize dedication to training and excellence in operations.
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This webinar received a total of 1 survey responses. Attendees have given an average rating of 4.6 stars out of a possible 5, reflecting the quality and value of the content presented.
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Frequently Asked Questions
Planning a successful company event starts with defining clear strategic goals: what is the purpose of the event, who is the audience, and what does success look like? Goals might include building team morale, celebrating achievements, training employees, or entertaining clients — and each goal implies different decisions about format, venue, and content. Once goals are set, event logistics follow a structured process: securing a venue, managing invitations and RSVPs, coordinating catering and audio-visual needs, developing a run-of-show timeline, and confirming all vendor arrangements. Attention to engagement is equally important — passive audiences disengage quickly, so incorporating interactive elements, clear communication, and memorable moments elevates the experience. Building in contingency plans for common failures (technical issues, last-minute cancellations, weather) prevents small problems from derailing the event. For administrative professionals new to event planning, expert-led training provides the practical tools, checklists, and confidence to execute professional events successfully.
Corporate event logistics encompass every operational detail that determines whether an event runs smoothly — or falls apart. Key considerations include venue selection and capacity, A/V setup and technology testing, catering coordination including dietary restrictions, signage and wayfinding, parking and transportation, run-of-show scheduling with buffer time, and vendor contract management. For virtual or hybrid events, technology infrastructure — platform selection, connectivity testing, and technical support — becomes a critical logistics category. Registration and RSVP management ensures accurate headcounts for catering and space planning. Budget tracking across all logistics categories prevents cost overruns. A detailed master event timeline that assigns responsibilities and deadlines for each logistics element to specific owners is the single most important planning artifact for any corporate event. Administrative professionals who develop strong logistics planning skills become indispensable contributors to their organizations' event programs.
Attendee engagement is what separates a memorable company event from a forgettable one, and it requires deliberate design rather than leaving it to chance. Practical engagement strategies include incorporating interactive activities — such as icebreakers, breakout discussions, polls, Q&A sessions, or team competitions — that give attendees active roles rather than passive observer status. Clear event communication before the event builds anticipation and sets expectations so attendees arrive prepared to participate. Energizing the physical or virtual environment through thoughtful room layout, comfortable pacing, engaging presenters, and well-timed breaks maintains attention. Recognition moments — spotlighting individual or team achievements publicly — create emotional investment and memorable highlights. For company retreats and celebrations, experiences that connect to shared values or create genuine fun (rather than forced fun) generate the strongest engagement. Event planners who understand attendee psychology and design with engagement in mind consistently deliver events that achieve their strategic goals.
Managing an event budget effectively is one of the most critical — and often underestimated — skills in corporate event planning. Start by establishing a total budget ceiling and then allocating across major categories: venue, catering, A/V, entertainment, decor, marketing materials, and contingency (typically 10-15% of total budget). Get multiple vendor quotes to benchmark pricing and identify cost-saving alternatives without sacrificing quality. Track all expenses against budget in a running spreadsheet or event management tool, and review actual versus budgeted costs regularly throughout the planning process. Common budget mistakes include underestimating catering costs, overlooking A/V and technology expenses, and failing to account for gratuities and service fees. Negotiating vendor contracts carefully — understanding what is included versus itemized — prevents surprise invoices. Administrative professionals who demonstrate strong budget management in event planning build credibility with leadership and contribute directly to organizational cost efficiency.
Setting strategic goals for a company event transforms it from a logistical exercise into a purposeful organizational investment. Begin by identifying what the event is meant to achieve — team cohesion, skill development, employee recognition, client relationship building, or brand reinforcement — and articulate those goals in specific, measurable terms. For example, a goal of 'improve employee morale' becomes measurable as 'achieve an average post-event satisfaction score of 4.2 out of 5.' Measuring success requires selecting metrics aligned to each goal: attendance rate, net promoter score from a post-event survey, skill assessment results for training events, or follow-up meeting conversion rates for client events. Evaluating results against goals and documenting lessons learned creates an institutional record that improves future events. Administrative professionals who approach event planning with a strategic mindset demonstrate business acumen that extends well beyond logistics — positioning themselves as strategic contributors rather than task executors.