Category Management Best Practices

On Demand Webinar

Webinar Details $219

  • Rated:
  • Webinar Length: 100 Minutes
  • Guest Speaker:   Kevin Giblin
  • Topic:   Purchasing
  • Credit:   CPE 2.0
All Access Membership

The Procurement team in most organizations is a multi-faceted group with several sub-functions. This includes Category Management - one of the most crucial components to maximize value internally and from the supply base.

This webinar will explore best practices in developing and institutionalizing a solid category management process that delivers sustainable value, consolidation of activities, and efficient procurement practices.

Your Benefits of Attending:

  • Understand the definition of category management and its' lifecycle.
  • Learn about the benefits of Category Management.
  • Gain insight into the "8-steps" of category management that optimize resources and minimize effort.
  • Learn about the 7 key areas to measure category management success.

You will leave this webinar knowing how to more efficiently and effectively manage spend categories based on critical importance, and alignment with corporate objectives. 

  1. Introduction
  2. Kevin Giblin - Biography 
  3. Today’s Agenda 00:00:01
  4. Today’s Learning Objectives 00:02:50
  5. Category Management Best Practices - Definition, Components, Considerations 00:05:24
  6. Category Management: What Is It Exactly - Category Management Definition 00:05:50
  7. Category Management: What Is It Exactly - Sourcing 00:10:19
  8. The Three W’s Of Category Management 00:15:10
  9. The Essential Steps Of Category Management 00:18:36
  10. Category Management Best Practices - Establishing The Program And Measuring Success 00:23:59
  11. Foundation For Establishing The Program 00:26:22
  12. The “Checklist” Approach 00:29:27
  13. The “8-Step” Lifecycle 00:34:12
  14. Measures Of Success (KPI) 00:39:23
  15. Category Management Best Practices - Practical Examples, Key Learnings 00:44:12
  16. Category Strategy Development 00:45:49
  17. Category Spend Analysis - Total Spend 00:53:00
  18. Category Spend Analysis - Core Product Compliance 00:55:19
  19. Category Report - Industry Overview 00:57:30
  20. Category Report - Competitive Landscape 01:01:31
  21. Market Share Analysis 01:06:20
  22. Regionally Focused Market Analysis - Cyber Security 01:09:01
  23. Regionally Focused Market Analysis - Cyber Growth 01:11:53
  24. Market Drivers - 01:13:25
  25. Cost Components And Pricing Factors 01:15:45
  26. Demand Management - Cyber Security Investment 01:17:56
  27. Demand Management - Cyber Security Products & Services 01:19:22
  28. Opportunity Assessment Analysis 01:22:36
  29. Category Management Best Practices - Benefits And Takeaways 01:26:23
  30. Holistic Benefits Of Category-Focused Management 01:27:24
  31. Total Value Delivery 01:29:06
  32. Measuring Success 01:31:06
  33. Key Takeaways 01:32:05
  34. Presentation Closing 01:33:59

  • 80-20 Pareto Rule 01:07:22
  • Analyze 00:20:25
  • Category Management 00:00:07, 00:05:33, 00:11:19, 00:17:02, 00:24:08, 00:28:32, 00:46:08, 00:57:25, 01:27:35
  • Contract 00:32:48
  • KPI 00:13:22, 00:39:30
  • Market Drivers 01:13:25
  • Market Share 00:48:27, 01:07:15
  • Procurement 00:06:04, 00:25:01, 00:28:31, 00:45:01
  • Sourcing 00:06:04, 00:09:01, 00:10:30, 00:18:45
  • Supplier 00:00:01, 00:04:23, 00:09:52, 00:13:29, 00:34:38, 01:06:59
  • Supplier Relationship Management (SRM) 00:11:43, 00:13:02
  • Supply Chain 00:16:07
  • Total Cost of Ownership (TCO) 00:06:19, 00:12:01
  • Vendor 00:57:30, 01:29:26

80-20 Pareto Rule: The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.

Analyze: The ANALYZE tab has several commands that will enable you to explore the data in the PivotTable.

Category Management: A strategic approach to procurement where organizations segment their spend into areas which contain similar or related products enabling focus opportunities for consolidation and efficiency.

Contract: A written or spoken agreement, especially one concerning employment, sales, or tenancy, that is intended to be enforceable by law.

Key Performance Indicator (KPI) : A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets.

Market Drivers: The underlying forces that compel consumers to purchase products and pay for services.

Market Share: The portion of a market controlled by a particular company or product.

Sourcing: A process to obtain the best overall strategic value, as a subset of the overall Category Management Framework.

Supplier: A supplier is an entity that supplies goods and services to another organization. A supplier is usually a manufacturer or a distributor. A distributor buys goods from multiple manufacturers and sells them to its customers. Similar Terms. A supplier is also known as a vendor.

Supplier Relationship Management (SRM) : Supplier relationship management is the discipline of strategically planning for, and managing, all interactions with third-party organizations that supply goods and/or services to an organization The objective of SRM is to maximize the value of those interactions.

Supply Chain: A supply chain is a network between a company and its suppliers to produce and distribute a specific product to the final buyer. The supply chain also represents the steps it takes to get the product or service from its original state to the customer.

Total Cost of Ownership (TCO) : Total cost of ownership is a financial estimate intended to help buyers and owners determine the direct and indirect costs of a product or system. It is a management accounting concept that can be used in full cost accounting or even ecological economics where it includes social costs

Vendor: A vendor is a person or business that supplies goods or services to a company. Another term for the vendor is the supplier. In many situations, a company presents the vendor with a purchase order stating the goods or services needed, the price, delivery date, and other terms.

Guest Speaker

  • Kevin Giblin

CPE Credit

Continuing Professional Education

Aurora Training Advantage is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

For more information regarding administrative policies such as complaint and refund, and cancellation please contact our offices at 407-542-4317 or

You must answer all questions during the webinar, view the recording completely and pass the test at the end with 70% correct answers to receive CPE credit.