Multi-Task Role of The CFO/Controller

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This webinar highlights the critical role of the CFO/Controller, focusing on the multi-tasking and multi-functional skills required to excel in today’s dynamic business environment. Attendees will explore how effective time management, negotiation skills, and personal planning can help financial leaders achieve personal “economies of scale” that increase efficiency and effectiveness in their roles.

In addition to core financial responsibilities, participants will gain insights into management strategies, banking and finance, business law, risk management, and human resource challenges. The program will also emphasize the importance of the CFO/Controller as an “internal” team trainer, responsible for strengthening organizational knowledge and performance. Real-life scenarios will be integrated throughout to bring these concepts to life and provide practical, applicable examples.

Your Benefits For Attending:
  • Understand how the CFO/Controller must function in a multi-task, multi-functional environment
  • Learn strategies to achieve personal “economies of scale” through time management, negotiation skills, and personal planning
  • Explore management techniques, banking & finance, business law, risk management, and human resource issues essential to the CFO/Controller role
  • Gain insights on serving as an effective “internal” team trainer to enhance team performance and organizational success
  • Apply real-life case scenarios that demonstrate practical applications of these skills and strategies

By attending this webinar, you will sharpen the leadership, management, and technical skills needed to thrive in a demanding financial leadership role, while also gaining actionable tools to improve both personal effectiveness and team performance.

Who Should Attend:
CPAs, CFOs/Controllers, department managers, and staff accountants responsible for managing teams and providing accounting, tax, or consulting services to businesses.

Level: Basic
Instructional Delivery Method: Group Internet Based
Delivery Format: Live Webcast
NASBA Field of Study: Accounting (2 hours)
Program Prerequisites: None
Advance Preparation: No
  1. Introduction
  2. Objectives 00:02:41
  3. Multi-Tasking - Multi-Functional Approach 00:04:42
  4. Multi-Tasking - Multi-Functional Approach - Sound 00:07:19
  5. Multi-Tasking - Multi-Functional Approach - Roadblocks 00:09:51
  6. Multi-Tasking - What If Scenarios 00:14:18
  7. Multi-Tasking Applied 00:17:37
  8. Multi-Tasking Through Gaining “Personal” Economies of Scale 00:18:59
  9. Multi-Tasking Through Gaining “Personal” Economies of Scale Cont’d 00:19:31
  10. Exhibit #1: Time Wasters (Stealers) 00:20:33
  11. Exhibit #1: Time Wasters (Stealers) (Cont’d) 00:21:49
  12. Multi-Tasking Through Gaining “Personal” Economies of Scale Cont’d 00:26:19
  13. Multi-Tasking Through Gaining “Personal” Economies of Scale Cont’d 00:30:07
  14. Multi-Tasking Through Gaining “Personal” Economies of Scale Cont’d 00:32:14
  15. Multi-Tasking Through Gaining “Personal” Economies of Scale Cont’d 00:34:56
  16. Exhibit #2: Project Management Techniques 00:35:40
  17. Multi-Tasking - What If Scenarios 00:37:38
  18. Multi-Tasking Applied 00:40:17
  19. Multi-Tasking and Management Skills and Techniques 00:41:43
  20. Multi-Tasking and Management Skills and Techniques (Cont’d) 00:44:20
  21. Multi-Tasking - What If Scenarios 00:46:24
  22. Multi-Tasking Applied 00:50:05
  23. Multi-Tasking and Banking and Finance 00:52:01
  24. Multi-Tasking and Banking and Finance (Cont’d) 00:55:59
  25. Multi-Tasking and Banking and Finance (Cont’d) 00:58:27
  26. Multi-Tasking and Business Law - Components of a “Contract” 00:59:57
  27. Multi-Tasking and Business Law - Contract Negotiations 01:03:03
  28. Multi-Tasking and Risk Management 01:03:37
  29. Multi-Tasking - What If Scenarios 01:05:42
  30. Multi-Tasking Applied 01:10:12
  31. Multi-Tasking and Human Resource Issues - Personality Types 01:12:46
  32. Multi-Tasking and Human Resource Issues - Human Behavior 01:16:12
  33. Multi-Tasking and Human Resource Issues - Organizational Dynamics 01:20:15
  34. Multi-Tasking and Human Resource Issues - Group Dynamics 01:210:06
  35. Multi-Tasking - What If Scenarios 01:24:44
  36. Multi-Tasking Applied 01:28:09
  37. Multi-Tasking and the Role of the CFO/Controller as an “Internal” Team Trainer 01:30:26
  38. Multi-Tasking and the Role of the CFO/Controller as an “Internal” Team Trainer (Cont’d)  01:32:40
  39. Rules for Effective Multi-Tasking 01:34:12
  40. Presentation Closing 01:40:58
  • David L. Osburn, MBA

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  • Asset-Based Lending (ABL) 00:53:58
  • Bank Secrecy Act (BSA) 00:54:15
  • Bridge Loan 00:54:39
  • Cash flow (CF) 00:56:41, 01:11:58
  • Chief Financial Officer (CFO) 00:00:07, 00:01:40, 00:19:27, 00:45:31, 01:00:14, 01:03:57
  • Community Reinvestment Act (CRA) 00:54:26
  • Contract 01:00:38, 01:12:34
  • Controller 00:00:08, 00:01:42, 00:19:28, 00:45:31
  • Demand Deposit Account (DDA) 00:54:08
  • Family Medical Leave Act 01:03:09
  • Lender Liability 01:03:12
  • Multi-Tasking 00:02:50, 00:04:47, 00:35:07, 00:41:46, 00:46:21, 01:12:41
  • Project Management  00:35:47
  • Risk Management 01:03:43
  • Theory X 00:44:29
  • Theory Y 00:44:30
  • Theory Z 00:44:31
  • Zero Balance Account (ZBA) 00:59:11

Asset-Based Lending (ABL): Asset-based lending is the business of loaning money in an agreement that is secured by collateral. An asset-based loan or line of credit may be secured by inventory, accounts receivable, equipment, or other property owned by the borrower.

Bank Secrecy Act (BSA): The Bank Secrecy Act (BSA) is U.S. legislation aimed toward preventing criminals from using financial institutions to hide or launder money. The law requires financial institutions to provide documentation to regulators whenever their clients deal with suspicious cash transactions involving sums over $10,000.

Bridge Loan: A “bridge loan” is essentially a short term loan taken out by a borrower against their current property to finance the purchase of a new property. Also known as a swing loan, gap financing, or interim financing, a bridge loan is typically good for a six month period, but can extend up to 12 months.

Cash Flow (CF): The revenue or expense expected to be generated through business activities (sales, manufacturing, etc.) over a period of time.

Chief Financial Officer (CFO): The chief financial officer is the officer of a company that has primary responsibility for managing the company's finances, including financial planning, management of financial risks, record-keeping, and financial reporting. In some sectors, the CFO is also responsible for the analysis of data.

Community Reinvestment Act (CRA): The Community Reinvestment Act (CRA) is a law intended to encourage depository institutions to help meet the credit needs of the communities in which they operate, including low- and moderate-income (LMI) neighborhoods, consistent with safe and sound banking operations.

Contract: A written or spoken agreement, especially one concerning employment, sales, or tenancy, that is intended to be enforceable by law.

Controller: A controller is an individual who has responsibility for all accounting-related activities, including high-level accounting, managerial accounting, and finance activities, within a company. A financial controller typically reports to a firm's chief financial officer (CFO), although these two positions may be combined in smaller businesses. The duties of a controller include assisting with the preparation of the operating budgets, overseeing financial reporting, and performing essential duties relating to payroll.

Demand Deposit Account (DDA): A demand deposit account (DDA) consists of funds held in a bank account from which deposited funds can be withdrawn at any time, such as checking accounts. DDA accounts can pay interest on a deposit into the accounts but aren’t required. A DDA allows funds to be accessed anytime, while a term deposit account restricts access for a predetermined time.

FMLA - Family and Medical Leave Act: The Family and Medical Leave Act of 1993 is a United States labor law requiring covered employers to provide employees with job-protected and unpaid leave for qualified medical and family reasons.

Lender Liability: Lender liability refers to a body of case law where a lender is found liable for losses sustained by a borrower or a third party that directly or indirectly flows from the lender's actions in connection with a loan.

Multi-Tasking: The performance of multiple tasks at one time

Project Management: is the application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to the project acceptance criteria within agreed parameters.

Risk Management: is the process of identifying, understanding, and grading risks so they can be better managed and mitigated.

Theory X: Theory X assumes that employees are lazy, unmotivated, and will do anything to avoid working.

Theory Y : Theory Y assumes that employees are happy to work and will take on additional duties without being forced to.

Theory Z: Theory Z is a name for various theories of human motivation built on Douglas McGregor's Theory X and Theory Y. When Theory Z is applied, managers and other employees share responsibilities, management is participative, and employment is long term.

Zero Balance Account (ZBA): A zero balance account (ZBA) is pretty much exactly what it sounds like: a checking account in which a balance of zero is maintained. When funds are needed in the ZBA, the exact amount of money required is automatically transferred from a central or master account.


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Speakers Performance Based On Past Webinar Survey Results

This webinar received a total of 3 survey responses. Attendees have given an average rating of 3.7 stars out of a possible 5, reflecting the quality and value of the content presented.

Average rating

3.7 / 5
Webinar Presentation
How many of the objectives of the event were met?
3.3 Stars
How useful was the information presented at this event?
3.3 Stars
Overall, how satisfied were you with this event?
3.3 Stars
Speaker Performance
Overall, how satisfied were you with this presenter?
4.0 Stars
How closely did the presenter follow the schedule?
4.3 Stars

Reviews From Past Webinar Surveys

Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees, sharing their thoughts on the speaker's performance.

Teresa C.
June 3, 2026
4 / 5
Satisfaction Rating:
3.0 Stars
Follow Schedule:
5.0 Stars
Do you have any other comments, questions or concerns?
Pages in order that the presenter uses them to reference is helpful. Especially if we are taking notes relating to them.

George J.
June 3, 2026
5 / 5
Satisfaction Rating:
5.0 Stars
Follow Schedule:
5.0 Stars
Do you have any other comments, questions or concerns?
Very informative course.

Juliana L.
June 3, 2026
5 / 5
Satisfaction Rating:
5.0 Stars
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5.0 Stars
Do you have any other comments, questions or concerns?
no comment

Dawn M.
April 8, 2026
4 / 5
Satisfaction Rating:
4.0 Stars
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4.0 Stars
Do you have any other comments, questions or concerns?
Start on time, vocal clarity could have been better.

Juliana L.
February 12, 2026
4.5 / 5
Satisfaction Rating:
5.0 Stars
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4.0 Stars
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no comment

Bencita B.
December 4, 2025
5 / 5
Satisfaction Rating:
5.0 Stars
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5.0 Stars
Do you have any other comments, questions or concerns?
Lots of information. Presentator need to show result or percentage on poll, or share anwser from poll.

Cynthia B.
December 3, 2025
3 / 5
Satisfaction Rating:
3.0 Stars
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3.0 Stars
Do you have any other comments, questions or concerns?
Pace was a little slow, hard to stay motivated for the entire period of the presentation.

Maritza D.
December 3, 2025
4.5 / 5
Satisfaction Rating:
4.0 Stars
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5.0 Stars
Do you have any other comments, questions or concerns?
very good

Paul K.
October 2, 2025
5 / 5
Satisfaction Rating:
5.0 Stars
Follow Schedule:
5.0 Stars
Do you have any other comments, questions or concerns?
Enjoyed the presenter bringing in his real world experiences to the class

Christina K.
October 2, 2025
3 / 5
Satisfaction Rating:
4.0 Stars
Follow Schedule:
2.0 Stars
Do you have any other comments, questions or concerns?
Too long did not really find this helpful
viewing 1 to 10 of 129

Reviews From Webinar Survey

Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees.

Paul K.
October 2, 2025
4.4 / 5
Webinar Rating:
4.0 Stars
Speaker Rating:
5.0 Stars
Do you have any other comments, questions or concerns?
Enjoyed the presenter bringing in his real world experiences to the class

Christina K.
October 2, 2025
2.4 / 5
Webinar Rating:
2.0 Stars
Speaker Rating:
3.0 Stars
Do you have any other comments, questions or concerns?
Too long did not really find this helpful

Tina H.
October 2, 2025
4.2 / 5
Webinar Rating:
4.0 Stars
Speaker Rating:
4.5 Stars
Do you have any other comments, questions or concerns?
Thank you

Frequently Asked Questions

The modern CFO and Controller role extends well beyond financial reporting and compliance into a broad multi-functional leadership domain. While technical accounting mastery remains foundational, today's financial leaders must also be proficient in management strategy, human resource dynamics, banking and finance relationships, business law basics, and enterprise risk management. Effective time management and the ability to achieve personal economies of scale—doing more with finite hours by eliminating time wasters, delegating strategically, and leveraging project management techniques—are critical for managing the breadth of the role. Negotiation skills apply to vendor contracts, banking relationships, lease agreements, and internal resource allocation decisions. Understanding human behavior, organizational dynamics, and group dynamics is essential for leading finance teams and influencing cross-functional stakeholders. Business law knowledge—particularly contract interpretation and negotiation—protects the organization from legal exposure in commercial transactions. CFOs and Controllers who invest in developing this multi-disciplinary skill portfolio are better positioned to serve as strategic business partners to the C-suite and board, rather than purely technical accounting professionals who report numbers without shaping strategy.
Personal economies of scale for CFOs and Controllers means maximizing the output and impact generated per hour invested—essentially increasing efficiency and effectiveness through smarter resource allocation of time and attention. The foundation is ruthlessly identifying and eliminating time wasters: unnecessary meetings, reactive email management, duplicative reporting, and low-value tasks that should be delegated or automated. Building standardized processes and templates for recurring activities—financial close procedures, board reporting packages, budget templates—reduces the setup time required each cycle and creates consistent quality. Delegating effectively by developing team members' capabilities reduces the volume of decisions that require the CFO's direct involvement while building organizational depth. Using project management techniques to break complex initiatives into structured phases with defined milestones prevents the ad hoc firefighting that consumes disproportionate senior leadership time. Strategic batching—grouping similar tasks together to minimize context switching—preserves the focused attention needed for high-complexity financial analysis and strategic planning. CFOs and Controllers who achieve personal economies of scale through these techniques are able to operate across the full breadth of their multi-functional role without becoming bottlenecks, while consistently delivering the quality and depth of work that the position demands.
CFOs and Controllers must develop practical banking and finance knowledge that enables them to manage the organization's banking relationships, optimize its capital structure, and protect it from financing risk. Core areas include understanding different credit facilities—revolving lines of credit, term loans, asset-based lending (ABL), and bridge loans—and knowing how to evaluate and negotiate their terms. Cash flow management and forecasting are central responsibilities: maintaining adequate liquidity while minimizing excess idle cash requires sophisticated working capital management including zero balance accounts (ZBAs) and cash concentration strategies. Understanding the regulatory environment in which banks operate—including the Bank Secrecy Act and Community Reinvestment Act—helps financial leaders navigate banking relationships more effectively. Monitoring financial covenants in loan agreements and proactively managing covenant compliance prevents default events that could disrupt operations or trigger acceleration provisions. For smaller organizations where the CFO also manages banking relationships directly, the ability to present financial information persuasively, manage credit applications, and renegotiate terms when circumstances change is directly valuable. Controllers and CFOs who develop banking fluency beyond basic account management become more effective advocates for their organization's financial interests in every lender interaction.
The CFO and Controller's role as internal team trainer reflects the reality that the finance function's effectiveness depends on the collective capability of the entire team—not just the leader's individual technical skill. Internal training begins with assessing team members' knowledge gaps and development needs across accounting, tax, systems, compliance, and business acumen domains. Regular team meetings structured around learning—reviewing recent regulatory changes, walking through complex transaction accounting, or discussing industry trends—keep the team's knowledge current and collectively elevated. Informal coaching during daily interactions—explaining the reasoning behind a technical decision, sharing context about a business matter, or debriefing after a challenging situation—creates continuous development opportunities that supplement formal training. Cross-training team members across different functional areas within the finance team builds depth, reduces single points of failure, and prepares individuals for expanded responsibilities. For controllers who aspire to CFO roles, developing team members into controllers or assistant controllers is also a personal strategic move: being replaceable in your current role is a prerequisite for being promoted out of it. Finance leaders who invest in team development consistently build higher-performing, more resilient departments that can handle the increasing demands of a multi-functional financial leadership role.
Risk management is a core and expanding responsibility for CFOs and Controllers who serve as the primary stewards of organizational financial integrity. Financial risk management encompasses identifying and mitigating risks across multiple domains: credit risk (customer payment default, counterparty exposure), liquidity risk (insufficient cash to meet obligations), market risk (interest rate, foreign exchange, and commodity price fluctuations), and operational risk (process failures, fraud, system outages). The CFO's risk management role also extends to enterprise-level risks: evaluating the financial implications of strategic decisions, scenario planning for economic disruptions, and ensuring adequate insurance coverage across the organization's risk exposures. Internal control design and oversight—traditionally a Controller responsibility—is fundamentally a risk management function, preventing financial reporting errors, fraud, and compliance violations. Regulatory risk management requires staying current on accounting standards, tax law changes, and industry-specific compliance requirements. The CFO also typically serves as a key liaison with external auditors, legal counsel, and the board's audit committee on risk-related matters. As organizations' risk landscapes have grown more complex—with cybersecurity, ESG reporting, and geopolitical supply chain risks entering the financial risk domain—the CFO's risk management portfolio has expanded significantly, making this competency increasingly central to the role's strategic value.