Tools and Strategies to Recruit Top Talent You Didn't Know You Needed

Access this expert-led webinar instantly, available anytime on-demand.

4.2
Included in All-Access Membership
Live Webinar - no upcoming date
All Access Membership

Join us for the exclusive webinar, "Tools and Strategies to Recruit Top Talent You Didn’t Know You Needed," where you'll learn cutting-edge techniques to enhance your recruitment process. Aurora, in partnership with The Center for Sales Strategy, presents this session designed to equip you with the practical tools and strategies to attract and retain top candidates in today’s competitive job market.

You'll explore critical topics like job analysis, creating detailed job specifications, and using the nominator process to tap into both internal and external talent pools. Shift your recruitment focus from just skills and experience to prioritizing candidates’ inherent talents and cultural fit within your organization.

Your Benefits For Attending:

  • Master Job Analysis: Define role requirements to attract the right candidates.
  • Optimize Job Specifications: Create job spec sheets that resonate with top talent.
  • Leverage the Nominator Process: Use networks to identify and engage the best candidates.

Don’t miss this opportunity to transform your recruitment strategy and secure the best candidates for your team!

Speaker: Matt Sunshine, CEO of The Center for Sales Strategy
Matt Sunshine is the visionary CEO of The Center for Sales Strategy (CSS), an award-winning company revolutionizing B2B revenue performance through its divisions: Up Your Culture, LeadG2, Robertson Lowstuter, and CSS. Renowned for his expertise in sales growth, talent acquisition, and B2B marketing, Matt is also a sought-after writer and speaker, contributing to top business publications and authoring the influential book “Getting Prospects to Raise Their Hand.” He is listed by Forbes as one of the ‘20 Speakers You Shouldn't Miss The Opportunity To See,’ and under his leadership, The Center for Sales Strategy empowers organizations to drive total performance and set new industry standards.


Center for Sales Strategy Logo

About the Center for Sales Strategy:

The Center for Sales Strategy (CSS) specializes in helping organizations increase sales and improve performance by focusing on talent, training, and tactics. With a deep understanding of what drives successful teams, CSS partners with businesses to unlock the potential of their people and processes.

  • Matt Sunshine

    Matt Sunshine

    Matt Sunshine is the visionary CEO of The Center for Sales Strategy (CSS), an award-winning company revolutionizing B2B revenue performance through its divisions: Up Your Culture, LeadG2, Robertson Lowstuter, and CSS. Renowned for his expertise in sales growth, talent acquisition, and B2B marketing, [...]

    View Full Profile

HRCI Credit

Human Resource Certification Institute
Browse HRCI-approved webinars and earn recertification credits online. Live and on-demand HR training for PHR, SPHR, and GPHR recertification. Expert-led sessions from Aurora Training Advantage.

SHRM Credit

Society for Human Resource Management
Aurora Training Advantage is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit www.shrmcertification.org.
Customer Satisfaction Guarantee
Invest in your future with confidence! Our Customer Satisfaction Guarantee eliminates all risk, letting you focus purely on mastering new skills and advancing your career. If you're not completely satisfied, we'll ensure you are. Your satisfaction is not just a promise; it's our guarantee.

Webinar Survey Overall Rating

This webinar received a total of 1 survey responses. Attendees have given an average rating of 4.2 stars out of a possible 5, reflecting the quality and value of the content presented.

Average rating

4.2 / 5
Webinar Presentation
How many of the objectives of the event were met?
5.0 Stars
How useful was the information presented at this event?
4.0 Stars
Overall, how satisfied were you with this event?
4.0 Stars
Speaker Performance
Overall, how satisfied were you with this presenter?
4.0 Stars
How closely did the presenter follow the schedule?
4.0 Stars

Reviews From Webinar Survey

Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees.

Venkatesh R.
October 7, 2024
4.2 / 5
Webinar Rating:
4.3 Stars
Speaker Rating:
4.0 Stars
Do you have any other comments, questions or concerns?
no comment

Frequently Asked Questions

Skills and experience are important hiring criteria, but they represent only part of what determines an employee's success and longevity in a role. Inherent talents—the natural patterns of thinking, feeling, and behavior that a person brings regardless of training or experience—are far more difficult to develop through coaching than skills, which can be taught to motivated people with the right raw material. Cultural fit—the alignment between an individual's values, working style, and motivations with the organization's environment and expectations—is a stronger predictor of long-term engagement and retention than technical qualifications. Organizations that hire primarily for skills frequently experience early attrition when employees who are technically capable find themselves misaligned with the culture, management style, or team dynamics. Matt Sunshine, Forbes-recognized CEO of The Center for Sales Strategy, addresses why shifting recruiting focus toward talent and fit produces better hires with lower turnover in Aurora Training Advantage's Tools and Strategies to Recruit Top Talent webinar, which was developed in partnership with The Center for Sales Strategy and CSS.
The nominator process is a talent identification approach that leverages professional networks—both internal and external—to surface high-quality candidates who are not actively job seeking. Rather than relying solely on inbound applications from job postings, the nominator approach involves asking trusted professionals—current employees, industry contacts, clients, and professional association members—to nominate or refer candidates they would personally recommend for specific roles. This approach is particularly effective for senior, specialized, or culturally sensitive positions where the best candidates are already employed and not browsing job boards. Internal nominators know the organizational culture and can assess fit from firsthand experience; external nominators expand the candidate pool beyond the organization's direct network. The nominator process requires a structured outreach approach and clear guidance to nominators about what qualities and characteristics you are seeking. Matt Sunshine and The Center for Sales Strategy present the nominator methodology in Aurora Training Advantage's recruiting strategies webinar, showing HR professionals how to systematically tap this underutilized talent source.
Job specifications that go beyond basic task lists to articulate the specific talents, competencies, behaviors, and cultural characteristics of ideal candidates serve as the foundation for every subsequent step in the recruiting process. Well-crafted job specs communicate to potential candidates not just what the job involves but what success actually looks like and what kind of person thrives in the role—enabling stronger self-selection before candidates even apply. In interviews, a talent-specific job spec provides the behavioral dimensions that structured questions should probe, improving prediction accuracy and reducing interviewer bias. They also provide a consistent evaluation framework across multiple interviewers, enabling more comparable candidate assessments. During onboarding, detailed job specs set clear performance expectations from day one, reducing ambiguity that contributes to early attrition. Organizations that invest in creating accurate, talent-focused job specifications consistently report higher hiring quality and shorter time to productivity for new hires. Matt Sunshine covers job specification optimization as part of The Center for Sales Strategy's talent acquisition methodology in Aurora Training Advantage's recruiting top talent webinar.
Job analysis is the systematic process of identifying and documenting the duties, responsibilities, required competencies, working conditions, and performance standards for a specific role—and it is the prerequisite for creating the accurate job specifications that attract and identify ideal candidates. Effective job analysis techniques include: structured interviews with current high performers in the role to identify the behaviors and characteristics that distinguish excellent from average performance; observation of role execution to capture the informal, practical demands that formal job descriptions often miss; surveys of managers and role holders to quantify time allocation and importance rankings for key duties; and critical incident analysis—collecting examples of effective and ineffective performance to identify the distinguishing competencies. The output of a rigorous job analysis should include both the technical requirements and the talent factors—the natural behaviors and motivations that predict success and retention in the specific role and organizational context. Matt Sunshine and The Center for Sales Strategy address job analysis techniques as part of a comprehensive recruiting improvement framework in Aurora Training Advantage's top talent recruitment webinar.
The competition for top talent has intensified significantly, and organizations that rely on traditional reactive recruiting—posting jobs and waiting for applications—consistently lose the best candidates to employers with more sophisticated attraction and engagement strategies. Effective modern recruiting strategies include building a compelling employer brand that accurately reflects the employee experience and reaches passive candidates where they spend their professional time; developing talent pipelines proactively by identifying and cultivating relationships with high-potential candidates before roles open; using structured talent assessment processes that evaluate candidates on the specific talents and cultural dimensions that predict success in your environment; leveraging employee networks through formal referral programs and the nominator process; and creating candidate experiences that respect applicants' time and reflect the organization's culture even in rejection scenarios. Aurora Training Advantage partnered with The Center for Sales Strategy and Matt Sunshine to deliver the Tools and Strategies to Recruit Top Talent You Didn't Know You Needed webinar, providing HR leaders with a practical, immediately applicable recruitment toolkit for today's competitive talent market.