Basic Accounting and Finance for Non-Accounting Professionals

To enhance the impact of any function within an organization, professionals must be fluent in the language of business—especially its financial elements. This webinar is specifically designed to help both leaders and specialists gain a practical understanding of finance, regardless of previous experience. By building foundational financial knowledge, you’ll gain the tools to contribute more strategically and align your efforts with the broader goals of your organization.

Even if you've never taken a course in accounting or finance, this session will provide a clear, approachable introduction to key concepts that are critical for meaningful collaboration with operations, marketing, sales, executives, and other departments. You'll discover how your work connects directly to the company’s performance, empowering you to build stronger partnerships across functions and contribute at a higher level.

• The importance of understanding the basic language of business
• Key financial terms and how they enhance your value as a business partner
• The accounting equation: definition, structure, and application
• Introduction to the primary financial statements—how they work and relate to each other
• Best practices for communicating with executives and departmental leaders
• Practical steps to build your confidence in financial conversations

• Gain fluency in the fundamental language of business and financial terminology
• Understand and apply the basic accounting equation in real-world scenarios
• Learn how to interpret and connect the primary financial statements
• Increase your comfort level and confidence in conversations with senior leaders
• Overcome apprehension about accounting and finance through a practical, supportive approach

By attending this webinar, you'll develop the financial acumen needed to better support your internal stakeholders and position yourself as a strategic partner within your organization.