Basic Cash Flow Management

Access this expert-led webinar instantly, available anytime on-demand.

4.4
Included in All-Access Membership
Live Webinar - no upcoming date
Customer Satisfaction Guarantee Learn with confidence. If you're not happy, we'll make it right. That's our guarantee.

Purchase Options

Select an attendee quantity to add to cart.

Recorded Webinar Only

$219.00
or

All Access Membership

The Aurora All Access Membership is designed to provide you with the training that you want when you want it. You will have 100% access to every live webinar, on demand webinar, professional alert, and podcast that Aurora Training Advantage offers with no additional cost.

Learn More About Our All Access Membership
$599.00
All Access Membership

Cash, as they say, is king. Profitability alone does not ensure the survival of a business; many profitable businesses fail every year due to insufficient cash flow management. This webinar will introduce you to the basic concepts and methods involved in cash flow management and provide you with some tools for implementing a reasonable cash management program. 

Learning Objectives:

  • The difference between cash flow and profitability
  • Tax: the cost of cash flow
  • Operating capital vs. working capital 
  • Determining “free cash flow”
  • Purpose and methods of cash management
  • Mining the Cash Flow Statement for information

Level: basic
Format: Live webcast
Instructional Method: Group: Internet-based
NASBA Field of Study: Accounting 
Program Prerequisites: None
Advance Preparation: None

  1. Introduction
  2. Purpose of GAAP Accounting 00:06:16
  3. Importance of Matching in GAAP 00:07:49
  4. Importance of Matching in GAAP - Salvage Value 00:08:48
  5. Definition of Profitability 00:10:51
  6. Profitability As A Ratio Concept 00:12:38
  7. Profitability as a Return Concept 00:18:17
  8. Lack of Profitability 00:18:16
  9. Profit as a Concrete Amount 00:20:10
  10. Neither Profit Nor Profitability = Cash Flow 00:23:27
  11. Importance of Cash Flow 00:26:47
  12. Definition of Cash Flow 00:28:40
  13. Tax: The Cost of Cash Flow 00:31:53
  14. Operating Cash Flows 00:34:02
  15. Operating Cash Flows vs. Operating Capital 00:36:03
  16. Importance of Working Capital 00:38:16
  17. Investing Cash Flows 00:40:14
  18. Investment (Capital) Management 00:42:21
  19. Capital Budgeting Techniques 00:43:57
  20. Financing Cash Flows 00:47:40
  21. Financing Cash Flow Confusion 00:48:59
  22. Assessing the Need for Capital 00:50:53
  23. Cash Flow Statement 00:53:29
  24. Cash Flow Statement Introduction 00:54:26
  25. Direct Method 00:56:42
  26. Direct Method Cash Flow Statement 00:58:40
  27. Indirect Method 00:59:14
  28. Cash Flows From Operating Activities Example 00:59:28
  29. Cash Flow Statement Review - Direct And Indirect Operating Activities 00:59:57
  30. Cash Flow Statement Review -  Direct And Indirect Methods 01:00:39
  31. Direct And Indirect Methods 01:01:28
  32. UCA Cash Flow Statement 01:02:29
  33. UCA Cash Flow Statement Cont’d 01:03:30
  34. Elements of Internal Controls 01:04:43
  35. Segregation of Duties 01:09:54
  36. Authorizations and Approvals 01:10:51
  37. Security of Cash 01:12:02
  38. Review and Reconciliation 01:13:29
  39. Free Cash Flow 01:14:27
  40. Calculating Free Cash Flow 01:15:25
  41. Calculating Free Cash Flow Using Operating Cash Flows 01:15:53
  42. Calculating Free Cash Flow Using Sales Revenue 01:16:37
  43. Calculating Free Cash Flow Using Net Operating Profits 01:18:42
  44. Interpreting Free Cash Flow 01:20:18
  45. Cash Management Warning Signs 01:22:19
  46. Methods of Cash Management 01:24:32
  47. Analyzing Business Liquidity 01:26:49
  48. Concerns About the Current Ratio 01:27:46
  49. Average Current Ratios 01:30:24
  50. Benefits of Other Ratios 01:31:15
  51. Assessing Accounts Receivable 01:31:46
  52. Cash Conversion Cycle 01:32:55
  53. Cash Conversion Cycle Example 01:34:25
  54. Improving Cash Conversion Cycle 01:36:01
  55. Forecasting Cash 01:36:37
  56. Managing “Float” 01:37:16
  57. Fixed Charge Coverage Ratio 01:37:59
  58. Fixed Charge Coverage Ratio Formula 01:38:48
  59. Real Estate Cash Flow Analysis 01:39:19
  60. Real Estate Cash Flow Analysis - Considerations 01:39:38
  61. Cash Flow Statement Example 01:40:25
  62. Presenter Contact Information 01:41:29
  63. Presentation Closing 01:41:47
  • Chuck Borek

ATATX Credit

Aurora Training Advantage is offering continuing education points designed to recognize dedication to training and excellence in accounting.
  • Accounts Payable (AP) 00:26:55, 01:23:35
  • Accounts Receivable (AR) 00:25:54, 01:31:36
  • Accrual Method Of Accounting 00:03:07, 00:06:42, 00:07:49, 00:21:39, 00:24:50, 00:53:44
  • Asset 00:23:44, 00:36:19, 01:04:03, 01:30:00
  • Balance Sheet 00:36:10
  • Capital Needs Assessments (CNA) 00:52:46
  • Cash Flow (CF) 00:01:03, 00:11:36, 00:23:35, 00:31:58, 00:33:16, 00:40:00, 00:54:39, 01:00:00, 01:04:39, 01:14:27, 01:20:23, 01:23:26, 01:32:16, 01:39:32
  • Cash Flow Statement 00:06:01, 00:24:01, 00:40:0, 00:53:29, 00:54:26, 01:01:25
  • C Corporation 00:32:34
  • Cost 00:09:39, 00:31:56, 01:20:48
  • Cost Of Goods Sold (COGS) 00:13:18, 01:34:30
  • Cryptocurrency 00:31:03
  • Days Sales Outstanding (DSO) 01:22:34
  • Depreciation 00:08:00, 00:09:18, 00:10:33, 00:25:58
  • Direct Method 00:56:42, 00:57:18, 01:01:11, 01:01:36
  • Dividends 00:49:41, 01:15:02, 01:39:33
  • EBITDA 00:15:26
  • Expenditures 01:14:44, 01:16:06, 01:22:15, 01:39:02
  • Expense 00:06:40, 00:08:19, 00:26:17, 01:39:45
  • Financial Statement 00:24:06, 00:54:28
  • Financial Statement 00:25:57
  • Generally Accepted Accounting Principles (GAAP) 00:06:20, 00:07:48, 00:09:44, 00:19:12, 00:24:03, 00:26:35, 00:41:30, 00:54:31
  • Income Statement 00:23:52, 00:54:33
  • Indirect Method 00:56:41, 00:57:08, 00:59:14, 01:01:59
  • Inventory 00:36:36, 01:24:19, 01:28:32, 01:31:21
  • Liability 00:21:10, 00:27:44, 00:37:04
  • Limited Liability Company (LLC) 00:32:22
  • Profit 00:11:08, 00:13:35, 00:20:09, 00:23:34, 00:36:20
  • Revenue 00:07:25, 00:08:29, 00:09:34, 00:11:27, 00:13:45, 01:15:41, 01:20:34
  • Salvage Value 00:09:50
  • S Corporation 00:32:30 
  • Subchapter C 00:32:10
  • Subchapter K 00:32:17
  • Subchapter S 00:32:18
  • Supplier 00:05:38, 00:27:48
  • Transaction 00:48:03, 01:03:24
  • Uniform Credit Analysis Cash Flow (UCA) 01:02:30

Accounts Payable (AP): The amount of money a company owes creditors (suppliers, etc.) in return for goods and/or services they have delivered.

Accounts Receivable (AR): The amount of money owed by customers or clients to a business after goods or services have been delivered and/or used.

Accrual Method Of Accounting: Accrual accounting is an accounting method where revenue or expenses are recorded when a transaction occurs versus when payment is received or made. The method follows the matching principle, which says that revenues and expenses should be recognized in the same period.

Asset: Property owned by a person or company, regarded as having value and available to meet debts, commitments or legacies.

Balance Sheet (BS): A financial report that summarizes a company's assets (what it owns), liabilities (what it owes) and owner or shareholder equity at a given time.

C Corporation: A C corporation, under United States federal income tax law, refers to any corporation that is taxed separately from its owners. A C corporation is distinguished from an S corporation, which generally is not taxed separately. Most major companies are treated as C corporations for U.S. federal income tax purposes.

Capital Needs Assessment (CNA): A Capital Needs Assessment (CNA) is a systematic assessment to determine a Property's physical capital needs over the next 20 years based upon the observed current physical conditions of a Property.

Cash Basis Cash Flow: Cash accounting reflects business transactions on a company's financial statements when the cash flows into or out of the business.

Cash Flow (CF): The revenue or expense expected to be generated through business activities (sales, manufacturing, etc.) over a period of time.

Cost: The sum of the applicable expenditures and charges directly or indirectly incurred in bringing an article to its existing condition and location

Cost Of Goods Sold (COGS): The direct expenses related to producing the goods sold by a business. The formula for calculating this will depend on what is being produced, but as an example this may include the cost of the raw materials (parts) and the amount of employee labor used in production.

Cryptocurrency: A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange wherein individual coin ownership records are stored in a digital ledger or computerized database using strong cryptography to secure transaction record entries, to control the creation of additional digital coin records, and to verify the transfer of coin ownership.

Days Sales Outstanding (DSO): Days sales outstanding (DSO) is a measure of the average number of days that it takes a company to collect payment for a sale. DSO is often determined on a monthly, quarterly, or annual basis. To compute DSO, divide the average accounts receivable during a given period by the total value of credit sales during the same period, and then multiply the result by the number of days in the period being measured.

Depreciation: A reduction in the value of an asset with the passage of time, due in particular to wear and tear.

Direct Method: Direct cash flow is an accounting method that creates a detailed cash flow statement showing the cash changes over an accounting period. The method lists every transaction on the company's cash flow statement. It also identifies changes in cash payments and company activity receipts.

Dividends: A dividend is a payment made by a corporation to its shareholders, usually as a distribution of profits. When a corporation earns a profit or surplus, the corporation is able to re-invest the profit in the business and pay a proportion of the profit as a dividend to shareholders.

EBITDA: EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization and is a metric used to evaluate a company's operating performance. It can be seen as a proxy for cash flow.

Expenditure: An expenditure is money spent on something. Expenditure is often used when people are talking about budgets.

Expense: Offset (an item of expenditure) as an expense against taxable income.

Financial Statement: Financial statements (or financial reports) are formal records of the financial activities and position of a business, person, or other entity. ... A balance sheet or statement of financial position, reports on a company's assets, liabilities, and owners equity at a given point in time.

Generally Accepted Accounting Principles (GAAP): A set of rules and guidelines developed by the accounting industry for companies to follow when reporting financial data. Following these rules is especially critical for all publicly traded companies.

Income Statement: One of the three primary financial statements used to assess a company's performance and financial position (the two others being the balance sheet and the cash flow statement). The income statement summarizes the revenues and expenses generated by the company over the entire reporting period. (investinganswers.com)

Indirect Method: The indirect cash flow method calculates cash flow by adjusting net income with differences from noncash transactions. It starts with a business's net income and then lists cash flows, both received and paid, for various activities (i.e., the three cash flow categories: operating, investing, and financing).

Inventory: A company's inventory typically involves goods in three stages of production: raw goods, in-progress goods, and finished goods that are ready for sale. Inventory or stock refers to the goods and materials that a business holds for the ultimate goal of resale, production or utilization.

Liability: In financial accounting, a liability is defined as the future sacrifices of economic benefits that the entity is obliged to make to other entities as a result of past transactions or other past events, the settlement of which may result in the transfer or use of assets, provision of services or other yielding of economic benefits in the future.

Limited Liability Company (LLC): An LLC is a corporate structure where members cannot be held accountable for the company’s debts or liabilities. This can shield business owners from losing their entire life savings if, for example, someone were to sue the company. Can be a single member (much like a sole proprietor) or a multi-member. It shares certain traits of both corporations as well as partnerships or sole proprietorships. It is not a corporation.

Profit: A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

Revenue: In accounting, revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. Revenue is also referred to as sales or turnover. Some companies receive revenue from interest, royalties, or other fees.

S Corporation: An S corporation, for United States federal income tax, is a closely held corporation that makes a valid election to be taxed under Subchapter S of Chapter 1 of the Internal Revenue Code. In general, S corporations do not pay any income taxes.

Salvage Value: Salvage value is the estimated book value of an asset after depreciation is complete, based on what a company expects to receive in exchange for the asset at the end of its useful life. As such, an asset's estimated salvage value is an important component in the calculation of a depreciation schedule.

Subchapter C: A C corporation or C corp (named for being in subchapter “C” of the Internal Revenue code) is an independent legal entity owned by its shareholders. A C corporation's profit is taxed twice—as business income at the entity level and the shareholder level when distributed as dividends or realized as capital gains.

Subchapter K: Subchapter K of the Internal Revenue Code of 1954 (sections 701 through 761)1 contains the statutory rules for the taxation of partners and partnerships. Anyone who has tried to gain a working knowledge of these sections will readily agree that one of the most important questions about subchapter K is how one avoids it.

Subchapter S: Subchapter S corporations, or S corporations, are corporations that are taxed on a "flow -through" basis. This means that tax liabilities from income (or deductions from losses) are passed onto the corporations' shareholders to be declared individually.

Supplier: A supplier is an entity that supplies goods and services to another organization. A supplier is usually a manufacturer or a distributor. A distributor buys goods from multiple manufacturers and sells them to its customers. Similar Terms. A supplier is also known as a vendor.

Transaction: In QuickBooks, a transaction type identifies what kind of transaction occurred, such as a customer transaction, bill payment or a bank transfer. When you submit a transaction, you type in a transaction code to represent it.

Uniform Credit Analysis Cash Flow (UCA): The Uniform Credit Analysis, or UCA Cash Flow, is designed to help you identify where the business's cash is going and how it is being used.


Customer Satisfaction Guarantee
Invest in your future with confidence! Our Customer Satisfaction Guarantee eliminates all risk, letting you focus purely on mastering new skills and advancing your career. If you're not completely satisfied, we'll ensure you are. Your satisfaction is not just a promise; it's our guarantee.

Webinar Survey Overall Rating

This webinar received a total of 8 survey responses. Attendees have given an average rating of 4.4 stars out of a possible 5, reflecting the quality and value of the content presented.

Average rating

4.4 / 5
Webinar Presentation
How many of the objectives of the event were met?
4.5 Stars
How useful was the information presented at this event?
4.5 Stars
Overall, how satisfied were you with this event?
4.1 Stars
Speaker Performance
Overall, how satisfied were you with this presenter?
4.6 Stars
How closely did the presenter follow the schedule?
4.4 Stars

Reviews From Webinar Survey

Our webinars are crafted to deliver exceptional value and insight to business professionals. Below, you'll find genuine feedback from attendees.

Susan M.
April 23, 2024
4.4 / 5
Webinar Rating:
4.3 Stars
Speaker Rating:
4.5 Stars
Do you have any other comments, questions or concerns?
No, thank you.

Charlaina J.
April 23, 2024
3.0 / 5
Webinar Rating:
2.7 Stars
Speaker Rating:
3.5 Stars
Do you have any other comments, questions or concerns?
Do not like that since I joined on my mobile device, I was not able to transition over to my computer when I returned to my desk.

Tim C.
April 22, 2024
5.0 / 5
Webinar Rating:
5.0 Stars
Speaker Rating:
5.0 Stars
Do you have any other comments, questions or concerns?
no comment

Robin S.
April 22, 2024
5.0 / 5
Webinar Rating:
5.0 Stars
Speaker Rating:
5.0 Stars
Do you have any other comments, questions or concerns?
I like to attend Mr. Borek's seminars. I like his approach to the various topics he presents. He gives very interesting insights that I would have never thought of.

Thuy L.
April 22, 2024
4.8 / 5
Webinar Rating:
4.7 Stars
Speaker Rating:
5.0 Stars
Do you have any other comments, questions or concerns?
no comment

German F.
April 22, 2024
5.0 / 5
Webinar Rating:
5.0 Stars
Speaker Rating:
5.0 Stars
Do you have any other comments, questions or concerns?
no other comments

Leon A.
April 22, 2024
4.8 / 5
Webinar Rating:
5.0 Stars
Speaker Rating:
4.5 Stars
Do you have any other comments, questions or concerns?
no comment

Rueter's E.
April 22, 2024
3.4 / 5
Webinar Rating:
3.3 Stars
Speaker Rating:
3.5 Stars
Do you have any other comments, questions or concerns?
no comment

Frequently Asked Questions

Many profitable businesses fail every year—not because they lack earnings, but because they run out of cash. The distinction between profit and cash flow is critical: profit is an accounting concept that includes non-cash revenues and expenses (like accrued income or depreciation), while cash flow represents actual money moving in and out of the business. A company can show strong net income on its income statement while simultaneously experiencing a cash crisis if customers are slow to pay, inventory is growing rapidly, or large capital expenditures are required. This disconnect is especially common in fast-growing businesses where increased sales require upfront cash investment before collections arrive. Effective cash flow management—forecasting, monitoring, and actively managing the cash conversion cycle—is what keeps solvent, profitable businesses from becoming insolvent. Chuck Borek's Basic Cash Flow Management webinar at Aurora Training Advantage provides the analytical tools and frameworks practitioners need to build and maintain healthy cash positions.
The cash conversion cycle (CCC) measures the number of days it takes a business to convert its investments in inventory and receivables into actual cash from sales. It is calculated as Days Sales Outstanding (DSO, how long customers take to pay) plus Days Inventory Outstanding (DIO, how long inventory sits before selling) minus Days Payable Outstanding (DPO, how long the company takes to pay suppliers). A shorter CCC means cash is recycled through the business more quickly, reducing the need for external financing. Businesses can shorten their CCC by accelerating collections (early payment discounts, invoicing immediately upon delivery, stricter credit terms), optimizing inventory levels (just-in-time purchasing, reducing slow-moving stock), and strategically extending payables where vendor relationships permit. The CCC is particularly important for product-based businesses and those with long production cycles; service businesses with minimal inventory typically have much shorter cycles and corresponding lower working capital needs.
Free cash flow (FCF) represents the cash a business generates after funding its operating needs and capital expenditures—essentially the cash available for distribution to investors, debt repayment, or strategic reinvestment. The most common calculation starts with operating cash flow (from the statement of cash flows) and subtracts capital expenditures. An alternative method calculates FCF from net operating profits after tax minus invested capital changes. Free cash flow is widely regarded as a more honest measure of financial health than net income because it cannot be manipulated through non-cash accounting adjustments. Negative free cash flow isn't automatically concerning—rapidly growing companies often invest heavily in capital and working capital—but sustained negative FCF without access to financing is a warning sign. Lenders and equity investors use free cash flow yield, the ratio of FCF to enterprise value or market cap, as a key valuation and creditworthiness indicator. Aurora Training Advantage's cash flow management webinar demonstrates FCF calculation using three different methodologies.
Cash is the asset most vulnerable to theft and misappropriation, making strong internal controls essential for any organization. The most critical control is segregation of duties: the person who receives cash should not also record transactions, reconcile accounts, or authorize disbursements. This separation ensures that no single individual can misappropriate funds and conceal the theft. Physical security controls include locked cash drawers, safe storage for undeposited funds, and restricted access to payment systems. Authorization and approval controls require that disbursements above specified thresholds receive management sign-off, reducing the risk of unauthorized payments. Regular reconciliation of bank statements to accounting records—performed by someone independent of the cash handling process—detects discrepancies quickly. Rotation of duties among employees who handle cash and mandatory vacation policies (which force a substitute to handle functions and often surface irregularities) are additional best practices. Electronic payment systems with dual authorization for large transfers have significantly reduced cash fraud in organizations that implement them correctly.
The statement of cash flows can be prepared using either the direct or indirect method for the operating activities section—the investing and financing sections are identical regardless of method. The direct method lists actual cash receipts and payments by category (cash received from customers, cash paid to suppliers, cash paid to employees, etc.), producing a highly transparent and intuitive view of operating cash flows. The indirect method starts with net income and adjusts for non-cash items (adding back depreciation and amortization) and changes in working capital accounts (accounts receivable, inventory, accounts payable) to reconcile to net cash from operations. The indirect method is far more commonly used in practice because it is easier to prepare using standard accounting records. The direct method, while more informative to readers, requires detailed cash flow tracking that many accounting systems don't capture automatically. Both methods produce identical total cash from operating activities—they simply arrive there differently. Understanding both is important for interpreting financial statements and performing cash flow analysis.