On Demand Webinar
Webinar Details $219
- Webinar Length: 60 Minutes
- Guest Speaker: Mark Wickersham
- Topic: Accounting, Software
- Credit: ATATX 1.5, CPE 1.0
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In just 60 minutes, discover how ChatGPT can transform your marketing efforts and drive superior results!
Are you ready to enhance your marketing strategy with cutting-edge AI technology? Join us for this exclusive webinar, where you’ll learn how to use ChatGPT to create compelling content, build detailed client personas, and implement effective marketing strategies.
Why attend?In today’s fast-paced digital world, mastering foundational marketing principles is key—but with AI, you can take your efforts to the next level. This webinar will show you how to seamlessly integrate ChatGPT into your marketing strategy, saving time while delivering exceptional results.
What you’ll gain:- Essential marketing principles every accounting firm should know.
- How AI is reshaping marketing strategies for greater success.
- A step-by-step guide to developing a comprehensive marketing strategy using ChatGPT.
- How to craft a detailed client persona that drives marketing success.
- Techniques for quickly and efficiently generating compelling content with ChatGPT.
- A live demonstration of creating a blog post using ChatGPT.
- Describe key marketing principles and the role AI plays in enhancing them.
- Develop an AI-powered marketing strategy using ChatGPT.
- Create and leverage detailed client personas to improve your marketing efforts.
- Understand the importance of client personas in marketing and copywriting.
- Use ChatGPT to generate high-quality content more efficiently.
- Implement time-saving, AI-driven techniques to streamline content creation.
- Demonstrate how to create a blog post using ChatGPT with practical, real-world examples.
- Introduction 00:
- You will discover… 00:02:09
- Foundational Principles 00:08:04
- AI Is Revolutionizing Marketing 00:13:51
- Your Free Resource 00:14:54
- ChatGPT For Accountants and Bookkeepers 00:15:02
- Marketing Strategy 00:116:53
- Ideal Client Profile 00:20:26
- Marketing Strategy 00:22:29
- Practical Example - Building A Client Persona 00:26:59
- Connect With Me 00:27:16
- Practical Example - Creating A Blog Post 00:29:14
- Exclusive Insights and Free Training 00:56:59
- What We Covered 00:59:16
- Presentation Closing 01:03:59
- Artificial Intelligence (AI) 00:01:49, 00:05:18
- ChatGPT 00:00:07, 00:02:34, 00:07:04, 00:15:17, 00:26:51, 00:31:56, 00:53:02
- Large Language Model (LLM) 00:06:15
- Prompt 00:30:05, 01:01:06
- Value-Based Pricing 00:04:36, 00:27:42, 00:57:35
Artificial Intelligence (AI): Artificial intelligence is intelligence demonstrated by machines, as opposed to the natural intelligence displayed by humans or animals.
ChatGPT: ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a large language model-based chatbot developed by OpenAI and launched on November 30, 2022, notable for enabling users to refine and steer a conversation towards a desired length, format, style, level of detail, and language used.
Large Language Model (LLM): A large language model (LLM) is a deep learning algorithm that can perform a variety of natural language processing (NLP) tasks. Large language models use transformer models and are trained using massive datasets — hence, large. This enables them to recognize, translate, predict, or generate text or other content.
Prompt: ChatGPT prompts are the textual inputs (e.g., questions, instructions) that you enter into ChatGPT to get responses. ChatGPT predicts an appropriate response to the prompt you entered.
Value-Based Pricing: Value-based price is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.
