Policy Pops: Crisis Communication - Protecting Your People and Business in Turbulent Times

Crises don’t wait for a convenient moment. Whether it’s an employee’s controversial political social media post, a DUI at a company event, or an internal whistleblower situation, how you respond can define your organization’s future.

In the face of a crisis, effective communication can mean the difference between a controlled response and a full-blown disaster. Whether it’s a rogue employee making headlines, a PR nightmare, or an internal whistleblower situation, how you communicate—both internally and externally—will directly impact your business’s reputation, employee morale, and operational continuity.

This webinar is designed to equip HR professionals, small business owners, and operations leaders with practical strategies to navigate crisis communication effectively. From crafting a proactive crisis communication plan to managing messaging during and after a crisis, we will provide you with the tools to lead with confidence when it matters most.

• Understanding Crisis Communication
  • What qualifies as a crisis, and why communication is key
  • Common crisis scenarios businesses face
• Crisis Communication Planning
  • Essential components of a crisis communication strategy
  • Roles and responsibilities: Who speaks, who acts, who monitors
• Clear, Empathetic Messaging During a Crisis
  • Communicating with employees, stakeholders, and the public
  • Managing social media and public perception
• Coordinating Internal and External Messaging
  • Ensuring consistency across departments and leadership
  • Legal and compliance considerations
• Post-Crisis Communication & Reputation Management
  • Rebuilding trust and maintaining transparency
  • Strategies for long-term recovery

• Develop a proactive crisis communication plan tailored to your business
• Avoid common missteps that escalate crises
• Learn how to communicate effectively under pressure
• Protect your company’s reputation and maintain trust with employees, customers, and stakeholders

Join us to ensure your organization is prepared, resilient, and ready to navigate any crisis with confidence.